EVISU, the renowned Japenese Denim Company has leased a 1,765 sq ft self-contained building at 76 Great Portland Street for their new London Headquarters.
EVISU is the original denim brand to introduce denim wearers across the globe to premium-quality Japanese selvedge denim and custom distressing. EVISU plays a pivotal role in the history of denim, the brand that started the worldwide “Replica Movement” which in turn, birthed the premium denim category we know today.
EVISU was founded in Osaka Japan in 1991 and is named after the Japanese god of prosperity Ebisu. Initially only around 14 pairs of jeans a day were created, each one caringly hand-painted with the now famous seagull logo. EVISU captured the imagination of the detail-obsessed Japanese fashion crowd and spurred a revival of interest in vintage denim which spread around the world.
Today EVISU has gained critical acclaim, as one of the ultimate denim must haves, is internationally known and embraced by both collectors and hipsters alike.
EVISU was initially more a labour of love than a commercial venture and despite phenomenal success EVISU’s mission to create the highest quality products has remained unchanged. This underlying value defines EVISU’s position as an icon in the history of denim wear.