With the countdown to next year’s Rugby World Cup well under way, Langham have an exciting new addition to the estate; Sportfolio Europe LP have completed a new lease of the ground floor shop at 156 Oxford Street. Having opened a flagship store in Covent Garden in March, Sportfolio will now be opening in this prime retail location, on one of the world’s most iconic shopping streets.
Sportfolio Europe LP are the exclusive global apparel rights holder for the 2015 event, to which over 950,000 tickets were sold in the general sale in September alone. Demand for tickets has exceeded record levels with just under a year to go until the event. The store will be offering an extensive range of products, including supporters’ apparel and a special ‘Webb Ellis Cup Collection’.
England last hosted the Rugby World Cup in 1999 so it is no wonder that the event is generating such an interest and Sportfolio seem sure to benefit from this. We will be keeping a keen eye on the progress of works at 156 Oxford Street and will check back for an update when the shop opens.