Boohoo, meet Noho

Boohoo Group PLC Logo

The Langham Estate are thrilled to be a part of laying the foundations for a global digital retailer making their physical mark; the grassroots of transforming the high street. Boohoo has taken a new letting at 6-10 Great Portland Street.

Boohoo Group PLC, consisting of their online brands Boohoo, BoohooMan and Nasty Gal, will open their first permanent bricks and mortar concept in the fashion-hub of Noho. The 5,300 sq ft former Maplin unit, is situated at the junction with Market Place and Great Portland Street, visible from Oxford Street.

Boohoo is a pure play, social media driven business targeting 16-24 year olds. Known for their celebrity endorsed, trend-driven fashion, the company has excelled amongst their competitors, posting revenue of £328.2m in the last 4 months of 2018 (up 43%).

Their new site will act as a mixed showroom space, with a dedicated events area, a bar and workspace. Finishes will focus on Instagram-able details and tech displays with a sole focus on customer experience. LED signage on the exterior will allow for interchangeable graphics according to the days event for each brand.

Grab your opportunity to get a foothold in this thriving part of the West End. For our full cafe, restaurant, retail and office availability exclusively north of Oxford Street visit www.langhamestate.com

 

Boohoo Store Exterior Concept
Boohoo Store Exterior Concept

 

Boohoo Event Space Basement
Proposed Basement Event Space